The Wickedfood Earth® vision

To create a rural echo-sensitive environment:

  • Incorporating renewable resource building methods;
  • Farming in as natural an environment as is feasible;
  • Researching the growing of indigenous and heirloom produce, together with free range livestock, and using them to produce unique products that are commercially viable on a small scale; and
  • Educating the public, especially local rural communities, as to the responsible use of sustainable resources.

The Wickedfood Earth® mission

We will achieve our vision by:

  • Only introducing plants and vegetation that are indigenous or edible;
  • Farming free range livestock with dignity in as natural and environmentally friendly as possible;
  • Creating upliftment programmes and job opportunities for the local communities;
  • Building rural facilities that:
    • Highlight a variety of alternative building methods, which can be used to best illustrate the merits of different building practices;
    • Are ecologically sensitive to the environment;
    • Can process produce produced on the farm in a preservative free, humane way;
    • Incorporate a teaching facilities, a test kitchen, dining area and accommodation.
  • Document the entire project, both photographically and on video.

Wickedfood Earth® subscribes to the Compassion in World Farming ethos:

“We advocate humane and sustainable farming – our principles for this are achieving higher welfare
for animals; ensuring food is safe, high quality and affordable; protecting the environment – wildlife,
the climate and the countryside; ensuring nations have an adequate food supply; protecting rural
livelihoods; and sustainability, ensuring our ability to provide food for all tomorrow as well as today.
Our overall mission is to end factory farming and advance the well being of farm animals worldwide
and we have a vision of a world where farm animals are treated with compassion and respect.”


Through the ongoing consumption of ever increasing quantities of fossil fuels, together with the destruction of natural habitats and continual use of synthetic poisons, we are fast destroying the environment that we depend upon for our survival. In her book Animal, Vegetable, Miracle, author Barbara Kingsolver claims that “…if every citizen in the USA ate just one meal a week composed of locally and organically raised meat and produce, it would reduce the country’s oil consumption by over 1,1 million barrels of oil every week ….” That’s a saving of close to a billion dollars a week just on the food bill of one country, not to mention the saving on greenhouse emissions.

Since the early sixties, small numbers of concerned consumers within communities have been looking for alternative lifestyles that are self sustaining, through both the homes they live in, as well as the way in which they feed themselves. For the past 40 years, these movements have mainly been on the fringes, often looked upon as weirdos, or green activists. Over the last few years, this movement has gained momentum and is fast moving into mainstream thinking, especially with public concern regarding the “greenhouse effect”.

Heirloom carots

Consumers who want to get closer to the earth and grow their own produce, in the majority of cases do not have the know-how, or know where to source reliable heirloom seeds. They have no reference point to go and have a look at how it should be done. Many of them do not have the skills to turn that food into nutritious hearty meals.

From a sustainable living point of view the only information they can get most of the time, with regards to alternative building methods, water preservation and alternative energy sources, is through Internet research. At present there is no centre or showcase that consumers can visit to get information on the practicalities of a self-sustainable lifestyle. We are building a variety of structures on the property, utilizing a number of alternative building methods, to illustrate the merits of these different building practices. They will be used as accommodation and working models for illustration purposes for workshops and seminars on sustainability.

Wickedfood Earth® is a self-sustainable lifestyle project being developed on a 38 hectare site in the Hartbeesfontein Conservancy, located within the Magalies Meander Tourism area. We are developing a self-sustaining lifestyle showcase. The entire project is being documented both photographically and on video, the material used to develop ongoing video series, articles, books, training manuals, to be used in training seminars. We invite serious players within the different segments of sustainability and echo-friendly lifestyle supply chain to participate in this exciting project.

How can you get involved? Click here